HomeAway Campaign

 

As a part of a semester-long project, I worked in a team of seven students to create a campaign for HomeAway. We conducted primary and secondary research, surveys, SWOT analysis, consumer analysis, a target market profile and media budget, all resulting in a year-long campaign.

Below are the links to our final briefing book and TV advertisement comp.

B2H- HomeAway Plans Book (1)

HomeAway TV Ad Comp